You built the technology. Now build the market. UPNY works with ambitious New York technology founders to validate markets, build traction, and create a stronger path to capital. 100-Day Commercialization Engine.
Technical proof is not market proof. A breakthrough can work before the market is proven.
100 days to build market evidence. Work the market, test demand, build the evidence that changes what comes next: customer discovery, positioning and GTM, pilots and early adopters, and commercial evidence.
A clear path from validation to funding. We invest as you prove the market: 100 days of commercialization, $75K Pre-Seed I, $100K+ Pre-Seed II, and Seed and beyond with institutional capital.

Investment is selective and based on demonstrated progress, commercial evidence, and company potential.

You don't just get funded. You get a team behind you. UPNY surrounds founders with the people and relationships that accelerate outcomes: operator expertise, deep networks, strategic guidance, and a path forward.
Who should apply? UPNY backs New York founders ready to build what's next: technology, early stage, commercial focus, founder committed, NY rooted, and ready to validate. If you're solving big problems and ready to build, we want to hear from you.

Your Technology
Could Change What's Next.

The next step is proving where the market pulls.

Apply for the GTM Engine

Cohort 1 : January 2027  •  Applications now open